Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. Most people have some type of mobile device these days. In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. Make it simple for people to sign up for your mailing list. Mobile phones have become very personal. People can download what apps they want, customize their phone to look how they like it, and many have all contacts and their calendar saved in their phone. You want to make your mobile marketing strategy hit people on a personal level. The more relevant your information is to your customers, they more personal it will feel.
Think about what your goals are BEFORE you start planning your mobile marketing campaign. Know from the start what you want to accomplish in your mobile marketing campaign. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
Your first step should be focusing on building a database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. However, you must first obtain permission from your mobile users. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.